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Andre Halaw

Brand-Name Zen: The Commodification of Zen in the West Paperback – November 20, 2013

by Andre Doshim Halaw (Author)

8 ratings

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Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care.Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission? How has zazen become the signature Zen “pose”? How have koans been appropriated as a means to establish and maintain authoritarian power structures?Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student.

Print length

86 pages
Language

English
Publication date

November 20, 2013
Dimensions

6 x 0.2 x 9 inches
ISBN-10

1494236575
ISBN-13

978-1494236571
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Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (November 20, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 86 pages
ISBN-10 ‏ : ‎ 1494236575
ISBN-13 ‏ : ‎ 978-1494236571
Item Weight ‏ : ‎ 4.5 ounces
Dimensions ‏ : ‎ 6 x 0.2 x 9 inches

Best Sellers Rank: #3,408,954 in Books (See Top 100 in Books)
- #2,519 in Zen Spirituality

Customer Reviews:
8 ratings

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Thomas C. Daniels

I volunteer to be your editor

Reviewed in the United States on October 13, 2016

Verified Purchase

Andre Halaw writes a good treatise here. It brings up some very salient issues facing American Zen organizations, and he gives a valuable critique without overly criticizing the movement. Somewhat apologetic for American Zen, yet true to his own Zen master. I was present when he received his own Dharma transmission, and I know him to be a good man. As an English teacher, Andre should have enlisted a better editor. Typos and spelling errors detract from the online publication.

2 people found this helpful

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changingspiritbw

Good points

Reviewed in the United States on March 21, 2015

Verified Purchase

The author starts out with some good points and direction. Unfortunately folds back upon his view by stating new "requirements" using opinion as a rationale. As in someone "should" do this or that in order to validate position. Self proclaimed values are still that. The question remains who has the "right" to set any standards at all?
I will expect the argument "well there HAS to be standards and rest my point.

One person found this helpful

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Maciej

don't waste time on

Reviewed in the United States on May 30, 2015

Verified Purchase

A book full of hatred, don't waste time on it

One person found this helpful

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RedFreeBlueHope

It was too much to hope for a well-thought and researched argument

Reviewed in the United States on August 4, 2015

I bought Halaw's Brand-Name Zen because I, like the author, am concerned with the commodification of religion (Zen in particular). But while I share a number of Halaw's complaints I am disappointed in the lack of argument presented in Brand-Name Zen. Halaw prattles on and on without a clear rhetoric and without building a solid case; Brand-Name Zen falls victim to the same practices Halaw warns against: selling the public what they want to hear rather than what they need to hear.

If you can somehow get ahold of the first two or three chapters you won't need anything else, certainly after chapter five Halaw just rehashes his earlier complains.

2 people found this helpful

Helpful

jeff yamauchi

Unadulterated and Accurate Take on Western Zen

Reviewed in the United States on November 24, 2013

Just purchased on Kindle, and the sample and the synopsis is enough for me to fully endorse the author's work. Having been involved with American Zen since 1981 and having lived full time for twelve years in Zen Centers in California, I can attest to the validity of his conclusions that Zen has been co opted by the consumer and fame-driven mentality that is prevalent in every aspect of our mainstream culture.

Mandatory reading for those new to Zen and required reading for those who should know better and change their selfish and deluded ways.

8 people found this helpful

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Andrew J Gillespie

Five Stars

Reviewed in the United States on October 27, 2014

A classic work of American literature that will be enjoyed for generations to come

One person found this helpful

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